irctc redesign

irctc redesign

Redesign the IRCTC web app to improve the user experience and integrate effective advertising strategies.

The IRCTC web app suffers from an outdated design, which can make navigation cumbersome and visually unappealing for users. Users often face challenges in using the IRCTC platform due to its complex interface, slow loading times, and confusing booking process.

PROJECT

design challenge

year

2days

Category

website ui

organization

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Research

Research

I identified key pain points through user interviews, surveys, and usability tests. The main challenges highlighted were an outdated design, complex interface, and slow loading times. [Link to UX Research] I also analyzed competitor platforms to gather insights on best practices and innovative solutions.

I identified key pain points through user interviews, surveys, and usability tests. The main challenges highlighted were an outdated design, complex interface, and slow loading times. [Link to UX Research] I also analyzed competitor platforms to gather insights on best practices and innovative solutions.

Research

I identified key pain points through user interviews, surveys, and usability tests. The main challenges highlighted were an outdated design, complex interface, and slow loading times. [Link to UX Research] I also analyzed competitor platforms to gather insights on best practices and innovative solutions.

Design

Design

Guided by research, I created personas and journey maps to address real user needs. I developed wireframes and prototypes for desktop and mobile versions, focusing on improving navigation, simplifying the booking process, and integrating effective advertising strategies.

Guided by research, I created personas and journey maps to address real user needs. I developed wireframes and prototypes for desktop and mobile versions, focusing on improving navigation, simplifying the booking process, and integrating effective advertising strategies.

Design

Guided by research, I created personas and journey maps to address real user needs. I developed wireframes and prototypes for desktop and mobile versions, focusing on improving navigation, simplifying the booking process, and integrating effective advertising strategies.

Concept

Concept

The redesigned IRCTC web app aims to ease the train ticket booking process by incorporating cognitive psychology principles into the design. It streamlines booking with intuitive navigation and a modern, user-friendly interface. Personalized recommendations and effective advertising strategies enhance the user journey.

The redesigned IRCTC web app aims to ease the train ticket booking process by incorporating cognitive psychology principles into the design. It streamlines booking with intuitive navigation and a modern, user-friendly interface. Personalized recommendations and effective advertising strategies enhance the user journey.

Concept

The redesigned IRCTC web app aims to ease the train ticket booking process by incorporating cognitive psychology principles into the design. It streamlines booking with intuitive navigation and a modern, user-friendly interface. Personalized recommendations and effective advertising strategies enhance the user journey.

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