IRCTC - UX Case Study

IRCTC - UX Case Study

This case study presents the comprehensive UX research and design process undertaken to revamp the IRCTC web app. It details how user pain points were identified and addressed through modern design principles, cognitive psychology, and effective advertising strategies.

Explore how the redesign enhances user experience, simplifies navigation, and transforms the booking process for the users.

PROJECT

ux case study

year

1 day

Category

research

organization

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identified pain points

identified pain points

The IRCTC web app suffers from an outdated design, which can make navigation cumbersome and visually unappealing for users.

Users often face challenges in using the IRCTC platform due to its complex interface, slow loading times, and confusing booking process.

The mobile version of the IRCTC app lacks optimization, making it difficult for users to book tickets or access important features on smaller screens.

The platform lacks personalized recommendations and tailored experiences for users, leading to a generic and impersonal booking process.

Users often encounter difficulties in seeking assistance or resolving issues through customer support channels, resulting in poor user satisfaction.

The IRCTC web app suffers from an outdated design, which can make navigation cumbersome and visually unappealing for users.

Users often face challenges in using the IRCTC platform due to its complex interface, slow loading times, and confusing booking process.

The mobile version of the IRCTC app lacks optimization, making it difficult for users to book tickets or access important features on smaller screens.

The platform lacks personalized recommendations and tailored experiences for users, leading to a generic and impersonal booking process.

Users often encounter difficulties in seeking assistance or resolving issues through customer support channels, resulting in poor user satisfaction.

identified pain points

The IRCTC web app suffers from an outdated design, which can make navigation cumbersome and visually unappealing for users.

Users often face challenges in using the IRCTC platform due to its complex interface, slow loading times, and confusing booking process.

The mobile version of the IRCTC app lacks optimization, making it difficult for users to book tickets or access important features on smaller screens.

The platform lacks personalized recommendations and tailored experiences for users, leading to a generic and impersonal booking process.

Users often encounter difficulties in seeking assistance or resolving issues through customer support channels, resulting in poor user satisfaction.

solution

solution

As a UX researcher and UI designer, I solved this problem by making it easier for people to navigate through the web app and simplifying the confusing booking process. I also redesigned the mobile version because nowadays, most people find it easier to book their trips and tickets on mobile devices.

As a UX researcher and UI designer, I solved this problem by making it easier for people to navigate through the web app and simplifying the confusing booking process. I also redesigned the mobile version because nowadays, most people find it easier to book their trips and tickets on mobile devices.

solution

As a UX researcher and UI designer, I solved this problem by making it easier for people to navigate through the web app and simplifying the confusing booking process. I also redesigned the mobile version because nowadays, most people find it easier to book their trips and tickets on mobile devices.

Concept

Concept

The concept behind the research was to deeply understand user behavior and pain points through comprehensive methods like interviews, surveys, and usability tests. By analyzing these insights, we aimed to identify areas for improvement and apply best to create a more efficient and satisfying user experience.

The concept behind the research was to deeply understand user behavior and pain points through comprehensive methods like interviews, surveys, and usability tests. By analyzing these insights, we aimed to identify areas for improvement and apply best to create a more efficient and satisfying user experience.

Concept

The concept behind the research was to deeply understand user behavior and pain points through comprehensive methods like interviews, surveys, and usability tests. By analyzing these insights, we aimed to identify areas for improvement and apply best to create a more efficient and satisfying user experience.

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brainstorm

brainstorm

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